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The Data Analytics Concentration (DA) focuses on the theory and tools needed to make fact-based, data-driven decisions associated with the development, pricing, promotion, and distribution of ideas, goods, and services.  The required course work for this concentration consists of three complementary areas that are collectively essential for effective data analysis.

Students in DA must take two approved courses in Statistical Data Analysis, at least one of which must be an ORIE course, one approved course in Database/Spreadsheet Technology, and one approved course in Marketing and Pricing Strategy.  The currently approved courses for each of these areas are listed below.  Other suitable courses may be substituted by petition.

Statistical Data Analysis (2 courses, one of which must be in ORIE):

  • ORIE 4740 Statistical Data Mining, Fall 4 crs
  • ORIE 5550 Applied Time Series Analysis, Fall 3 crs
  • ORIE 5640 Statistics for Financial Engineering, Spring 4 crs
  • ORIE 4710 Applied Linear Statistical Models/ORIE 4711 Experimental Design, Spring 2 crs/Spring 2 crs (Note: this pair counts as a single course)
  • NBA 6390 Data-driven Marketing, Spring 3 crs
  • NBA 6200 Marketing Research, Spring 3 crs

Database/Spreadsheet Technology (1 course):

  • CS 3300 Data-driven Web Applications, Spring 3 crs
  • CS 4320, Introduction to Database Systems, Fall 3 crs
  • ORIE 4820 Spreadsheet-Based Modeling and Data Analysis, Spring 3 crs

Marketing and Pricing Strategy (1 course):

  • NBA 6220 Marketing Strategy, Fall 3 crs
  • NBA 6930 Strategy and Tactics of Pricing, Spring 3 crs
  • HADM 6605 Yield Management, Fall 3 crs
  • ORIE 4154 Revenue Management, Fall 3 crs

Students with good undergraduate preparation in operations research can complete the DA concentration in two semesters.  Others may need three semesters to complete the DA concentration due to the fact that certain courses have prerequisites (and/or enrollment limits) and because of the timing and sequence of course offerings.  Note that Cornell undergraduates who have successfully completed DA elective courses as part of their undergraduate studies may count at most two of these courses towards the satisfaction of the MEng DA concentration requirements (although no academic credit will be given towards the MEng degree).

One or more of the ORIE 5980 projects will have a strong data analysis component, and to the extent possible, DA students will be given preference to these projects when assignments are made.